Alera is a beauty brand and products company striving to bring both the end consumer and the "pros" an unrivaled selection of beauty products.
The idea was simple: Great Products, Great Prices, Great Selection!
We began our journey by developing depilatory products to service the needs of body waxing studios. Why? Our founder owned a beauty business and experienced a lack of consistency in the waxes available in the market. What we discovered along the way is that we had a great product to share with the world. And why stop there? We are committed to expanding our selection of quality goods.
Our objective is to be our customers' preferred source of beauty products, cosmetics, fragrances, brushes, and professional supplies and tools from established and rising brands.
Meet Tania Ramirez
Founder & Beauty Wellbeing Entrepreneur
Alera Store is led by Tania Ramirez, an independent beauty entrepreneur based in Palmetto Bay, Florida. Her work lives where aesthetics meets psychology: Tania believes that caring for your skin, your hair and your body is also a way of caring for how you see yourself.
Working close to waxing professionals and their clients, she noticed the same pattern again and again. When people feel comfortable in their own skin, they stand differently, speak differently and treat themselves with more kindness. That conviction shapes everything at Alera Store, from the products we choose to the way we explain how to use them.
Her approach is simple: beauty routines should be safe, consistent and realistic, never a source of pressure. The right wax, the right warmer and the right aftercare are tools. The goal is confidence, comfort and a self-esteem that lasts beyond the mirror.
Whether you run a studio or you are starting a routine at home, Tania and the Alera team are here to help you choose well and feel good doing it.
Contact
Tania Ramirez
Alera Store
14271 South Dixie Hwy
Palmetto Bay, FL 33176, USA
Phone: (786) 886-4595
Email: experience@alerastore.com